Shani Higgins

Trends in Business Blogging from the GM of Typepad (Part 2)

trends in business bloggingBusiness blogging is hard work. Plain and simple. Shani Higgins, CEO of Technorati, continues her interview with Jeff Reine, general manager of Typepad. In this interview about the trends in business blogging, they discuss the tools that can propel a blog forward and help to reward that hard work. Key takeaways from this interview, which can be watched below, include:

- Blogs can be used as a marketing tool and a relationship tool, by both businesses small and large

- The blog is the blog, sure. But, it's also important to streamline the blog with social media outlets, the rest of the website, and even the offline experience. It's all part of the same pie.

- Find your niche, and cover it well. Going too broad can actually make your blog a little meaningless, but going narrow and not doing it well is just as bad.

Business Blogging Trends from the Product Manager of Blogger

business blogging trendsFor most, business blogging takes places on a business blogging platform, such as Wordpress, Typepad, or Blogger. Google's Blogger, with its new integration with Google +, offers a lot of extra benefits for business bloggers and content marketers. In this interview with Bruce Polderman, Product Manager of Blogger, Technorati CEO Shani Higgins discusses social sharing and business blogging trends. Here are the key takeaways from the video interview below:

- A blog, according to Polderman, is considered to have long form posts and to incorporate multimedia such as pics, video, and podcasts.

- Measurement tools are incredibly important to the overall success of a blog. Measurement tools such as Hubspot or Google Analytics help to determine what's working, where your readers are coming from, and even what to write about next.

- Especially if using the Blogger platform for your business blog, consider incorporating Google + with your blog. This enables you to enjoy extra capabilities now, with new ones coming out throughout the rest of 2012.


If unsure of how business blogging can fit into your content marketing strategy, then perhaps a FREE website assessment will help better determine your needs. Sign up for your assessment below:


Trends in Business Blogging from the GM of Typepad

business bloggingNot all bloggers are business bloggers, but any blog can be used for business and revenue. Jeff Reine, general manager of Typepad, explains in this interview how blogging can be more than a marketing tool and a revenue driver, but an artform. Business blogging is very similar to regular blogging, even though the topics and the goals may be different. Reine also goes over some of the trends happening in blogging, and how business bloggers can become better bloggers themselves. Other key takeaways from this interview with Shani Higgins, CEO of Technorati, include: - Status updates on social media sites are a great way to get your feet wet, and to learn to find your voice before jumping into the long form of blogging.

- Many business blogging platforms, including Typepad, have auto-syndication capabilities. However, a great headline doesn't necessarily make a great tweet, and Facebook has a status update along with the headline. Don't waste these opportunities to start a conversation by not taking the time to craft that tweet or status update.

- One of the biggest pain points for bloggers is audience building. It takes time, and does require a connection between the business blog and social media channels, in order to build that loyal audience.