Business blogging is hard work. Plain and simple. Shani Higgins, CEO of Technorati, continues her interview with Jeff Reine, general manager of Typepad. In this interview about the trends in business blogging, they discuss the tools that can propel a blog forward and help to reward that hard work. Key takeaways from this interview, which can be watched below, include:
- Blogs can be used as a marketing tool and a relationship tool, by both businesses small and large
- The blog is the blog, sure. But, it's also important to streamline the blog with social media outlets, the rest of the website, and even the offline experience. It's all part of the same pie.
- Find your niche, and cover it well. Going too broad can actually make your blog a little meaningless, but going narrow and not doing it well is just as bad.