For most, business blogging takes places on a business blogging platform, such as Wordpress, Typepad, or Blogger. Google's Blogger, with its new integration with Google +, offers a lot of extra benefits for business bloggers and content marketers. In this interview with Bruce Polderman, Product Manager of Blogger, Technorati CEO Shani Higgins discusses social sharing and business blogging trends. Here are the key takeaways from the video interview below:
- A blog, according to Polderman, is considered to have long form posts and to incorporate multimedia such as pics, video, and podcasts.
- Measurement tools are incredibly important to the overall success of a blog. Measurement tools such as Hubspot or Google Analytics help to determine what's working, where your readers are coming from, and even what to write about next.
- Especially if using the Blogger platform for your business blog, consider incorporating Google + with your blog. This enables you to enjoy extra capabilities now, with new ones coming out throughout the rest of 2012.
If unsure of how business blogging can fit into your content marketing strategy, then perhaps a FREE website assessment will help better determine your needs. Sign up for your assessment below: