I believe that every business needs at least one blog, and maybe even blog writing services to help with maintaining it and publishing great content. If a small business doesn't have the staff to blog often, or is uncomfortable with business blogging for whatever reason, then blog writing services are what's needed. Blog writing services may seem expensive, but, unless a small business is going to commit the time and energy to take to come up with business blog ideas, to do keyword research, and to write the posts, and to share them across social networks, then blog writing services may be a worthy investment. They ensure that the blog is done well, while giving your employees more time to focus on the core business and to meet the needs of customers.
With many things in life, you get what you pay for when it comes to these services. If you only want to pay $5 a post, or you want your article spun or keyword stuffed, then the quality of your business blog will reflect those practices. You will get $5 writing, and it will be obvious to readers. However, if you're willing to spend market value for quality blog writing services, which runs at a minimum of $35 per post, then you will more likely get quality results, and have a blog that interests readers.
Enlisting the blog writing services of a blogging company also ensures that your blog will have fresh content on a regular basis. No one wants to read a blog that's updated monthly or every other week. To keep readers and potential customers engaged, new posts ought to be published twice a week at a minimum, and blog writing services can make sure that happens. If you decide to leave it to current staff, and staff isn't solely dedicated to the blog, then the blog could be easily be forgotten about and lose traction fast.
Blog writing services also provide additional benefits that are hard to come by unless you hire a professional writing or marketer, or have one already on staff. These can include great blog article headlines, guest blogging opportunities, SEO strategy, keyword research, and strong social media amplification. All of these factors can make a big difference to the success of your blog.
Overall, blog writing services can be of immense value to a small business. If you're a small business, remember that there are blogging companies out there who have something great to offer. However, if you also need help with your keyword strategy, please check out our white paper on building a keyword strategy below: