free online competitor assessment

Want to Improve Your Business Blogging? Get a Free Blog Critique!

blog critiqueWhenever I get a new lead, or want to size up a competitor, or check in on another content marketer or freelancer, I always go to the blog. It's so telling of the person or company who manages it! Factors such as posting frequency, post topics, post length, style and tone all make an impression on me. I can't help but evaluate what the blog is doing well, what the blog is struggling, and how I could possibly help the company or content marketer with their blog.

So, why not let you in on what I'm thinking? I want you to blog better, and I really do think that most blogs that I see are capable of doing better. If you want, I'll critique your blog or blog post, and then write my comments in an upcoming blog post. Consider it some free help and consulting, and a way to gain more traction and to get more leads through your blog.

If interested in submitting a blog or blog post, please send an email to allison (at) stirringmediallc (dot) com. Include the link to the blog/blog post, as well as any questions that you want answered. I'll be putting up a landing page for this shortly, so it'll be easier to get your blog/blog post critiqued.

Another free resource you could use is our web assessment. Find out how you are doing with your online marketing, and how well you rank against your competitors. To sign up for the assessment, click the button below (this does include some blog critiquing, but it won't be as thorough as me taking a look at just the blog):


Why You Should Get a Free Online Competitor Assessment

free online competitor assessmentA valuable piece of information for any small business, but one of the hardest to find or to gage, is how your online marketing compares to your competitors. You could be doing things well, but could you be doing things better? Are your competitors doing things better, or doing things you're not? A free online competitor assessment is able to answer those questions.

A free online competitor assessment is similar to a website or marketing assessment in that it assesses your online marketing efforts, or how well your website is optimized for search engines or is social media friendly. However, the competitor assessment puts those statistics in comparison with your competition. You may have 500 Twitter followers, but if your competitor has 1000 followers, it's worthwhile to figure out if your doing anything wrong, or if they are doing something right.

The assessment specifically looks at how well you bring visitors to your website (through content creation, SEO, and social media), how well you convert traffic into leads and leads into customers, and how well you are already measuring your marketing successes and failures. All three elements are crucial to successful online marketing, not just the getting traffic and getting found part.

That's the great thing about a free online competitor assessment. It doesn't just tell you how well you're doing against your competition, but it also provides actions you can take to improve. After all, what's the point of knowing how well you are doing (or not doing) if you can't do anything about it? Knowing just one way to improve, whether that's starting a blog, or adding social subscription buttons, or improving the page titles and meta descriptions to your pages, can do wonders for your online marketing. It could also be the one thing that pushes your ahead of the competition. Why wait, or pass on a free online competitor assessment when you can do something right now to do better as a business?