This week's Content Marketing Tech Tool of the Week comes from Hubspot, which has created a new Grader site called the Marketing Grader. This grader allows you to evaluate the inbound marketing of your website as a whole, and compare it up to two other competitors. It offers additional insights that are completely relevant to today's changing marketing landscape, which aren't necessarily provided by the other Grader tools. It's also a great tool to use if you provide web development or business blogging services, as it gives you a way to compare a potential client to its competitors. This week's Tech Tool of the Week Update evaluates three critical areas of your online marketing:
- Top of the Funnel - Are you doing enough to bring visitors to your website and fill the top of your sales and marketing funnel? How are your content creation, optimization and website promotion skills?
- Middle of the Funnel - How do you do when it comes to converting traffic into leads and leads into customers? Do your landing pages, conversion forms, email marketing and social media efforts compare?
- Analytics - Do you know what marketing activities are working (or aren't working)? Do you measure your successes and failures?