Great! You've decided to go with a blog writing company for your business blogging efforts. We've previously discussed how often you should blog, and why small businesses need a blog writing company or blog writing services to help them with their business blogging efforts. Now, you need to figure out how to choose a blog writing company that will provide the quality and engaging blog posts you are looking for to represent your brand. Here are a few things to consider when choosing a blog writing company:
Does the Blog Writing Company Have any Samples?
Having samples or previous clients isn't a necessity, especially if you're willing to take a chance on a new company or freelancer. But, you should be suspicious if the blog writing company's website has a link or a page for samples that doesn't lead anywhere. That sort of "misguidance" showcases a sloppiness that could end up creeping into your business blogging. Hopefully, the blog writing company that you choose has samples of some sort to show you, so you can at least gauge the quality of business blogging the company will produce.
Does the Blog Writing Company Have Experience in Your Industry?
Again, not a necessity or a dealbreaker when choosing a blog writing company. Some don't specialize in a few industries. Some may be so new that they don't quite yet have a specialty. Others may specialize but are not exclusive to those industries (such is our case, as we specialize in the technology, green, and transportation industries). But, if you can find one that specializes in healthcare, hospitality, energy, or whatever your industry is, then that's a huge plus. It means that the company probably has other clients in your industry, it's up-to-date with what's going on, and would know how to create quality content that's relevant to your target audience.
What Does the Blog Writing Company Charge?
Of course, you want the best rate possible. But, business blogging is just like a lot of things in life: you get what you pay for. If you only want to pay $5 a blog post, then you're going to get $5 blog posts. If you pay $35, or even $50, a blog post, then you're going to get $35 or $50 blog posts. Which would you rather have on your company blog? The bare minimum a small business should be paying, per post, for business blogging is $25. That's the bottom range for the time and labor of content marketing and business blogging professionals.
Does the Blog Writing Company Have a Blog?
This is one of the most important considerations when choosing a blog writing company. You would hope that a blog writing company would have an excellent company blog of its own. If the company has one that's sporatically updated, has short or vague posts, and/or poor grammar and spelling, how can you expect them to do any better with your business blogging? You would expect your web developer to have an awesome website, or your tax accountant to be accurate with his/her taxes, you should expect a blog writing company to have a great corporate blog.
If you don't want to wait until you've made a deal with a blog writing company in order to get started with business blogging, then download our list of 101 business blog ideas that you can use right now by clicking the button below: