I haven't blogged in SO LONG, and getting back into the swing of blogging daily or multiple times per day has been a difficult process for me. Just several years ago, I was writing 1800, 2400 words a day with no problem. I was writing blog posts for clients, blog posts for my own blog, blog posts for free for different organizations and much more. Nowadays, I can't find the motivation to do a single blog post, whether it's for myself or for work. I'm not sure what the problem is, but the only way to fix it is to sit down and write a 600-word blog post like I am doing now. Then do it again tomorrow, probably for work this time. And the do it again the next day, maybe two blog posts (one for work and one personally). I ought to get into the habit of creating great content anyway, as I need to do a lot of it over the coming months to deliver value to our users and creating opportunities for people to get to know our brand and, ultimately, download one or more of our apps.
I Need to Grow the Brand
I have about six months to get as many people as possible using Inside and its various apps. As long as it's not illegal or a method that's just acquiring bots or something, I can use just about any marketing method that works to get the job done. It's quite scary in fact. There's a lot at stake. My boss is putting a lot of faith in me to accomplish something great. I don't want to fail or to be perceived as someone who is bad at this job. I've done similar work previously, but not at this scale or this pace. Working with various apps also poses new challenges that I've never overcome before, although I am equipped with tools that I didn't have when I blogged and did social media marketing in the past.
Eventually, I Want to Revolutionize App Marketing
Small tangent, but there's an inbound marketing concept called The Buyer's Journey. It's the journey that every buyer goes through as they make their decision regarding their purchase. I think app marketing is completely focused on the decision stage and just getting the person the app. There's nothing really in the app industry on moving someone through a buyer's journey and working with a potential user to become an actual user. There's not a whole lot on ensuring actual users are happy users and doing things to turn them into fans and promoters of the app. The emphasis is so much on just increasing users and getting new users. I want to change app marketing by demonstrating that focusing on the awareness and consideration stages of the journey, you can still increase users while also having happier users who use your product more often and will do the work to get others involved. I suspect that by rushing potential users to the decision, or only presenting the decision, that folks who are still in the awareness and consideration states will ultimately delete or stop using the app because the app didn't meet their needs or solve their problems after all.
To Do That, I Need to Make This Moment Count First
I can talk about changing app marketing and what I don't like about it and what I could possibly do working at an app to provide a better experience to users when they consider, download and use apps. However, I need to accomplish a few things at work over the next few months. If I do that, while I talk about app marketing, inbound marketing, and whatever else comes to mind, then incredible things will happen.
I've spend several years blogging, several years learning how to do inbound marketing and content marketing, and I even started my own business to provide those exact services. All of that, I think was the training and the practice for this year and these next six months. I need to step up to the plate, take a few swings and hit a few home runs in the process.