Day 1 - The Starting Point of this Blog

starting point of the blogToday is the first day of 365 days of blogging - one post per day. This will be a brand new blog, a case study to demonstrate the power of blogging and what could be accomplished in one year's time. Over the next two days I'll discuss the rules of this blogging experiment and the blogging best practices that I will abide by in each post. Today, I'll talk about the starting point of this blog, the numbers that I do have so I can compare the results come January 1, 2014.

The Numbers

So, what does our origin, (0,0,0), look like? A little like this, and please note that the blog was originally started in July 2010, so it does include some very early data:

  • Current number of posts - 5
  • Number of page views for today - 1
  • Best ever number of page views in a single day - 26
  • All time page views - 1,301
  • Number of Keywords Ranking - 0

We're starting small, but that's the point. We'll probably even have more data to account for, such as the specific keywords of which we're ranking, the number of inbound links (and what those links are), traffic sources, and bounce rate. Imagine what kind of numbers will have in exactly one year!

Name for the Blog

Haven't come up with a good name yet either. For now, it will just be my name. Maybe my name will become a really cool brand over the course of 2013, so it will stick as the blog name. Perhaps I will come up with a good name by the end of January or February, once a blog writing rhythm has been established and there are patterns as to what I write and when I write it.

What is this Blog About?

Besides being a case study, I'm not sure what this blog will be about. The initial, planned tagline for the blog was "saving the world, one day at a time", but that doesn't really illuminate the topics that will be covered here. I have this week planned, as I will go over the case study parameters and blogging best practices over the next two days, as stated. But, after that, I have nothing. I had several ideas as to general topics that would be covered, maybe every week or every other week or so, but nothing set in stone that says that this blog will be about all things Apple products, or content marketing, or St. Louis night life. It might just be about "all things", whatever comes to mind or what needs to be said that day.

However, I don't want to turn this into a personal blog, a chronicle of my life in 2013 or of my day-to-day activities, or as some special place to rant about this, that and the other. I want this blog to be considered valuable to someone other than me, and I don't really want this blog to be about me and about how I'm going on this one-year blogging case study journey. It's much more about the journey, not the fact that I am going on one. Does that makes sense?

Maybe to make it easier, I should make a list of topics that this blog could cover. It's not at all exhaustive, but it might be nice to have some structure, to have somewhere to go in case I suffer from writer's block. After all, I'm not doing this for keywords (it's one of the case study parameters, even though we are measuring keywords and rankings. Will explain tomorrow)

  • Animals: Pet Care, Behaviors, Etc
  • Business & Finance
  • Books
  • Cancer
  • Christmas
  • Deals, Bargains & Coupons
  • Fitness & Exercise
  • Hawaii
  • Health & Wellness
  • Home Care, Décor & Renovations
  • Insurance
  • Internet
  • Jobs: Tips and Help
  • Law
  • Love & Relationships
  • Money & Personal Finances
  • Outdoor Décor, Landscaping and Care
  • Travel

I know this list is incredibly random. I pulled it off an old job posting that I applied to when I was just starting out as a freelancer (minus a few that I would never, ever cover). The company was creating a network of sites, designed to be public resources on those specific topics. If you care, I did get the gig to manage the Hawaii Social site, although the site was pulled with many other sites a month or two later. They said it wasn't getting as much traffic as hoped. But, I digress.

Now, I am rambling, and we got the main points out of the way, so I think we're finally done for the day. Numbers are up, topics are posed, the writing is on the wall.