The pay-per-click (PPC) model is becoming a very popular way for solopreneurs, freelancers, microbusinesses and others to generate leads and to make some extra dollars by implementing advertising on participating websites.
What is pay-per-click? Essentially, an advertiser pays the website’s owner a certain amount money when a visitor clicks on an advertisement found on the website’s page, or a landing page. The idea is that the clicks will generate direct traffic, leads, and customers for the advertiser.
Although PPC shouldn't be relied upon as the sole method of online advertising, it's still a good way to advertise, and to figure out which keywords you should target: Here is a list of 12 steps you would need to follow for a successful pay-per-click model or campaign: