People are already shopping on their mobile phones, tweeting from their mobile phones, and using their mobile phones to find jobs, so it shouldn’t be any surprise that people are using their phones to search online as well. Of smartphone users, 71 percent run a mobile search when they see an ad online, on television, or in print. The question is: are you picking the right keywords to reach them in your mobile marketing campaign? Just like with your regular website and with any other online marketing tactic or campaign, you need to think about the keywords you are targeting with your mobile website and in mobile marketing as well. Besides thinking abou it, you need to take the time to do research while improving your SEO every step of the way.
Thinking about Keywords in Your Mobile Marketing Campaign
Mobile marketing campaign? Isn’t it good enough that I have keywords on my website and blog? Well, no, because those searching on a mobile phone have very different motivations, and are under very different circumstances than someone who’s searching on a desktop or laptop. For example, those in front of a monitor may be more interested in making pizza, while those on the street searching on a mobile phone may be more interested in eating pizza and finding a good restaurant. In picking the right keywords for your mobile marketing campaign, businesses need to think about what the needs are of the potential customer on the street, searching for the thing he or she needs right then and there.
Fortunately, Google’s Keyword Tool has the option of checking keywords based on mobile search volume. In the advanced settings right underneath where you would type in your keyword or phrase, simple change ‘Devices’ to “all mobile devices”. You may find that popular keywords on desktops and laptops aren’t that popular on mobile devices. But, you will be able to find the keywords that are commonly searched for on mobile devices.
Why Mobile SEO is Incredibly Important
Internal Google data found that searches from mobile devices grew 130 percent year by year. On top of that, 59 percent of shoppers said they plan to use mobile searches to facilitate their holiday shopping. If your business has not yet paid attention to mobile searches and mobile keywords, now is the best time to do so. The holiday season is just around the corner, and the back to school season serves as a perfect time for you to test certain keywords and mobile marketing campaigns. This way, you can spend the time in between improving your SEO and better preparing yourself for the holiday season.
Mobile users conduct searches on their phones with the intent of visiting your store and making a purchase soon, if not immediately. If you have the perfect Christmas gift on your shelf, wouldn’t you want these people to know? If people are using their tablets to look up different services for their home or their businesses, wouldn't you want your company to come up in those searches? The best way to start is to think about what these mobile searchers would be looking for, and making sure you’re the one they find by picking the right keywords for your mobile marketing campaign.