How a Marketing and SEO Strategy Should Grow With You

SEO strategyDo you run your own website or blog? If you’re just starting out, you need to be employing SEO to your corner of the web. If you aren’t familiar with the term, it stands for search engine optimization. Basically, SEO is placing keywords (and other strategies) on your page that people will commonly search for on sites like Google, Yahoo and Bing that will in turn bring visitors to your website by having your page listed near the top of the keyword search results.

Growing Your Company

If SEO has helped your company grow, you should be able to have a higher budget. This can be used with fantastic results as you can have one person (or a group depending on your growth) devoted to utilizing SEO as a valuable asset. Of course, a larger budget means that since you have more money to spend, it can go into the SEO development itself.

As your company grows, you will want to utilize SEO more and more as you develop the resources to enhance your SEO tools. Google Analytics is a good place to start to see what search results are getting visitors to click on your website’s link. This way, you are able to put more focus on certain results and use a marketing strategy that fits best for your budget.

Having your site appear on the top of search engine rankings for a keyword search isn’t going to happen overnight unless you are in an extremely niche market. You can use some of that new money to advertise yourself through SEO even harder and become a top result for sites such as Google. Google brings in almost 5 billion searches each and every day. Not a year, not a month, not even a week, but every day. It will be important to take advantage of those searches as your SEO can help bring a wide array of customers through these searches.

Getting SEO Help

There are experts that have nearly mastered the skill of using search engine optimization to bring clicks and visitors to sites. If bringing in a team of people hasn’t been as effective as you had hoped, then hiring online contractors to get the job done may be the way to go. Your budget can be what you want it to be. As your company grows and you have more to spend you can get more time from these experts that will surely drive in the customers.

If you do not have the time to work with these experts, it may not be worth it for your company. But if you have someone willing to work with them and utilize and implement the strategies that have been placed before you, you will see a lot of success through SEO. Some managers can be too busy which is why it is important to assign that term or person into this specific category.

As you grow and get more visitors, you will be able to track which strategies are working best for you and will now have the budget to utilize those strategies. You will now be afforded the luxury of expanding your SEO result possibilities as your company continues to grow. Instead of a specific search, you can call for a wider array of search results that are less specific and more general in nature. This way, it attracts a larger group of possible customers will continue to generate traffic and ad revenue if you advertise on your site.

You can also use your expertise to expand your website as SEO will take the larger sites into account first. The more words you have on the site, the more likely you are to be towards the top of a search for a keyword. So remember to continually grow your website as the company gets larger and you will surely get more hits and customers.

With the increased budget, you can also offer surveys for customers to help enhance SEO. Asking questions such as, ‘when you think of our company, what is the first word you think of?’ Having surveys filled out for free isn’t very popular amongst customers, but there are services that you can pay to have surveys taken. This can be vital in developing an SEO strategy that works best for you.

Use these tips for helping you along the way. Search engine optimization has been one of the most valuable assets in the past few years for business and will continue to be for quite some time. As long as there is a Google or Yahoo or Bing, your company will rely on these search engines to increase business as your company grows.

Angie Picardo is a staff writer for NerdWallet. Her mission is to help consumers stay financially savvy, and save some money with the best 6 month CD rates.

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