Business blogging is tough! You have to come up with blog post ideas, post articles on a regular basis, amplify the posts, and write content that engages readers and (hopefully) acquires a few customers. There's just so much to do when it comes to business blogging! How do you get it all in while doing it well? You have to own your business blog in order to get the most out of it, or else it will own you by overwhelming you with more work and no results. Here are a three ways to maximize your business blog producivity and to get the results your want:
- Plan Blog Post Ideas Ahead of Time - This is where an editorial calendar can come in handy. Use it plan your ideas ahead of time, and even assign them a date of publication. This way, you're not waiting until the last minute to come up with an idea.
- Plan the Posts Themselves Ahead of Time - This means more than picking a date for publication, but writing them ahead of time as well. This is especially crucial if you plan to blog more than two times a week. Blogging more often than that, right on the cuff, can be stressful and time consuming. Writing posts and scheduling them beforehand, especially when you have the drive and the inspiration to do them, will make you and your business blog more productive in the long run.
- Test and Adjust - If you don't know what's working and what's not working when it comes to your business blogging, then you won't see the results you want, and you could end up wasting precious time and energy on something that isn't working right. To figure out what's working and what's not, you really ought to be using software such as Google Analytics or Hubspot to track which posts are doing well and from where your readers are coming.
Business blogging isn't easy. But, it shouldn't be considered a waste of your time. By utilizing your business blogging time more effectively, you can maximize your business blogging productivity.