Content Marketing Tech Tool of the Week: Google Calendar

content marketing calendarGetting all those deadlines straight can be tough. Even tougher may be setting your own deadlines to weekly or reoccurring work. Either way, it all needs to be organized, remembered, and stuck to like a diet regimen. There are many ways to do it, but this week's Tech Tool of the Week is the method that I prefer: Google Calendar.

Most people probably use Google Calendar as a daily or weekly planner. I prefer a paper one for the daily and weekly stuff. I like being able to see my entire day at once with a paper planner, while with online calendars like Google Calendar, you have to do a lot of scrolling. I hate scrolling, as I see no reason why online calendars have to show the hours of 11 p.m. to 7 a.m.. No one ever schedules anything for that time of night, except sleeping. Anyway, Google Calendar is great for things like deadlines, where there's not necessarily a certain time something is due, just a date. As include those at the top, as shown in the pic, and color code them depending on the publication or client (there are a few weeks when I feel that Google Calendar could use more colors).

I went this route originally because these deadlines clogged my planner. I had Google Calendar as part of my iGoogle home page, and figured that seeing each day's deadlines would be helpful for me. I also like that I get reminders each day via text message, just in case I forget. I also update the calendar every Friday, so I can plan for the week ahead. This helps me to spread out my work throughout, so I don't have eight things due on Tuesday, for example. It also helps me to gauge how busy my week is going to be before it even begins.

Using Google Calendar keeps me from putting certain tasks off and allows me to accomplish a certain amount of things each day. Do you use Google Calendar? If so, how? If not for deadlines, what do you do to keep track of deadlines? I'd love to hear about your thoughts and techniques.