Why are Writing Companies Good for Small Businesses?

why writing companies are goodWhen folks hear the words "writing company", they may think of things like article writing companies or essay writing companies; entities that don't have the best reputation. However, a writing company isn't just a content mill creating mediocre articles or a service designed to do homework for college students. Writing companies are also content marketing firms and blogging agencies that knows what it means to produce great blog posts and web content, that are much more than machines manufacturing words for SEO purposes. They can bring enormous value to a small business that needs help with content creation. Here are a few reasons why writing companies are good for small businesses:

Most Small Businesses Aren't in the Business of Writing

That's an obvious one, but a small business has a lot of writing to get done, no matter the industry. Sales letters, newsletters, social media updates, web content, lead nurturing emails, are just a few of the things that a small business would need to write as part of normal operations. Not to mention the heftier projects like a business blog, eBooks, white papers, and case studies. We're not saying that a small business can't accomplish all that, but unless that small business is a writing company or has a few people on staff to write all these things, a writing company can help a small business to produce quality content.

Marketing is Much More than Content

Some small businesses might say that they already have a marketing person or two on staff, and that's enough to handle the business' writing needs. It might be, but marketing is much more than writing this blog post or composing that Facebook update, and your marketing staff could be swamped as it is. In fact, it typically takes a small business between one and three hours to write a blog post, which is a huge time suck considering all the other duties your marketing person/staff has to do (working with customers, following up with opportunities, create marketing plans, designing marketing campaigns, track those campaigns). Sure, you might not have a whole lot of writing that needs to get done, but marketing people sure have a lot that needs to get done. A writing company helps take the load off as well as allow you company to experiment with different types of marketing content.

Writing Companies Focus on the Writing

Like the marketing person/staff, small businesses have a lot to deal with. It can be tough to find the time to write a blog post or to create that ad for the newspaper when you also have customers to help, phone calls to take, accounting to worry about, inventory to track, and employees to manage. So, why not leave that stuff to a writing company that can not only do the job well, so that you can focus on the customers or on business operations? This way, everyone can breathe a sigh of relief, as its one less thing they have to worry about, making it easier to do all those other duties, and to do them better. Even your marketing person or staff would appreciate the extra help.

Overall, writing companies are good for small businesses because writing companies can take the time to write great content and to tell the story of your company, while leaving you the business. After all, most small businesses didn't get started so they could write blog posts or emails or newsletter articles all day, every day. Leave all that to a business who did.