social media optimization

The Role of Social Media Marketing of Online Marketing

social media marketingSocial Media Optimization is usually considered as a part of online marketing, and is the optimizing of a site and its content to make it worth sharing on various social media sites. In short, we can say, SMO is making use of social media in order to promote a brand or a product or to generate publicity.

The Need for SMO

SMO is optimizing a website on social media. Just like SEO, SMO also plays a vital role in business development and its promotion because social media is one of the most powerful platforms to reach millions of people at once. Social media plays a crucial role in driving huge traffic as it allow your content to flow across the web globally.

The Various Types of SMO Techniques

There exists so many types of social media like RSS Feeds, social news, bookmarking sites, and social networking sites like Facebook, Twitter etc. The main motive behind such SMO techniques is to generate traffic and promote a brand. Here are some SMO techniques you cna use to utilize the different typesof social media wisely.

Develop proper strategies - No goal can be achieved without following a proper strategy, so make a plan, follow it step by step, and includes measurements so you know when you achieved your goal.

Increase your visibility by creating links - You can increase your visibility online by increasing the linkability of your content. Blogs can be helpful in this context as it will enhance your website’s visibility and credibility.

Tags and bookmarking - Additional features like buttons for like, share, tag etc. are the best way to increase the visibility of pages or product. So make sure that such pages include relevant tags, notes, or links, and don’t forget to tag your pages on popular social bookmarking sites.

Inbound links - Quality and high value inbound links serve as the measure of success of your site. Try to make a difference by employing a few SMO activities, which helps you in boosting quality inbound links because it will increase the demand of your products and services.

Let your content flow - Unlike SEO, SMO is all about flow of content and not changes in content. Let your content flow across the web. Share links, files, images etc. as much as possible.

Appreciate visitors and their thoughts - Appreciating others for sharing their views is the best way to leave a good impact on visitors. Answer their queries, appreciate their comments, and ask them for advice, as this will enhance your reputation.

Be creative and experimenting - Social media offers you a great platform to show your creativity and experiment with the changing scenario of the online market. So, be creative and be willing try something new to attract visitors.

The Advantages of SMO

Connect with customers - Social media helps you to get connect with your potential customers so that you can customize your services and products to your customer’s requirements.

Lead generation - Lead generation is an important factor for every business and SMO activities play a crucial role in increasing your return on investment.

Maintain your reputation - Social media is the best and cheapest platform to get an idea of your brand status and feedback of customers. This way, it helps you to maintain your online reputation.

Beat your competitors - Social media helps you to mark your presence in the online market. Thus, you can create your brand awareness by using SMO techniques.

Cost effective - SMO serve as the most cost effective way to advertise and market your business products or services.

Author Bio: Sumeet Gaurav is a web enthusiast and a technical guy who is currently working on the website is an online gaming website for true game lovers where you can play online poker games, learn how to play poker and know about various poker tips and strategies.