If you are a solopreneur without a lot of resources, there is a temptation to try some shortcuts to help your website to rank better on search engines. You’d likely do this to not only save money, but also your valuable time. While mostly there’s no harm done if you have an error in judgment and they don’t work out, there are a few shortcuts that are best avoided. Many of these shortcuts are frowned upon, and are known as black hat SEO techniques.
SEO stands for Search Engine Optimization, which is how highly your business’s website is ranked among similar ones online. The higher the better, as few Internet visitors look past the first page of results.
There are two ways to achieve high search engine rankings through SEO. The first way is a series of techniques called white hat techniques, which include creating quality, unique content, unique meta descriptions for each page, and essentially creating a great experience for the web visitor. The second way