I feel like this blog lost a little something, that it's not what it used to be. I understand that part of it might be that the move to the domain name, where few followers transferred over from the Wordpress site to this one. The switch also prompted a swarm of spam comments, of which I have abated with an Akismet purchase, so that at least takes away the frustration and the time to clear these things away. But, I also think that it's more than that, and that primary something is the niche.
What About Identity Capital?
Although I love the idea of building identity capital, this site is meant to be more about building my own identity capital instead of helping others build it. The theme of chronicling my journey of building identity capital is just awkward unless I pick one or the other. I mean, we should be constantly building and thinking about our identity capital. Essentially, it's a fancy way of turning this into a diary, and this isn't Xanga so we don't need that sort of thing. I need a better theme, a smarter theme, a theme that does more than provide a good online presence and overload the search engine rankings with my random musings (there are worse things that could overload the search engine rankings). I need a theme that actually builds identity capital and positions myself as an expert in that theme/topic. Besides, the tagline for this website is awful.
So, Once Again, I Need a Topic
This part of the process is going to take a long time. I really shouldn't be having this glass of Almond Breeze Mocha Iced Coffee, but I am (and it's delicious) because this is going to take a while and it requires some serious thought. There are just so many topics to choose from, but the point here is to choose a topic that I want part of my personal brand. It also has to be a topic that isn't too competitive, or is something where there's an open niche. I could easily do a blog on content marketing or business blogging, but the competition is outrageous (and I don't really want those things part of my personal brand anymore). It also has to be something that I could reasonably position myself as an expert in. Sure, I could do a poker blog, but I don't play often enough to have anything to say about it or to have anything unique to contribute.
I don't know why I'm forcing myself to pick one right now, or even in the next few days. I might have to take the time to sort out my ideas, and save the ones that have the most money-making potential for the business and ultimately choose one that has little in the way of revenue but lots when it comes to audience value and current need.
Part of My Personal Brand
I need to recognize that this website is part of my personal brand, much like Stirring Media and Gateway Grounds are going to be, although I hope that those entities will become bigger than myself and will eventually not need me to survive. The same can't be said for this site, and even though it's not going to be the same as those other two, I think the perspective ended up constricting me. Because I didn't want this site to turn into another business venture, I was a bit more willy-nilly about the whole thing, when this site should have been given the same rigor and attention when it came to choosing a niche and to choosing a topic. That's all changing now.